Monitoring of use of Social Media in election campaigning

The Commission has issued detailed guidelines on Social Media on 25th October, 2013 (Letter No. 491/SM/2013/Communication) which mentions about fumishing details of social media accounts by the candidates in the affidavit filed during nomination. The Commission has also brought the political advertisements to be issued on social media sites under the purview of pre certification. The Commission has further instructed that candidates and political parties shall include all expenditure on campaigning. including expenditure on advertisements on social media, both for maintaining a correct account of expenditure and for submitting the statement of expenditure. (Annexure-D14)

Google, Facebook and Twitter are facilitating transparency in paid political advertisement by displaying "Ad Transparency Reports" on their platforms showing the payments made by different political parties for their political campaigns on these platforms, at the following links:-

(1) https://transparencyreport.google.com

(1) https://www.facebook.com/ads/library/report/?Source archive-landing-page&country-IN

(iii) https://ads.twitter.com/transparency (Annexure-D21)